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The upcoming discussion is a segment of a lengthy research which analyzes how did the authoritarian governments adopt a new, more stinging and malign form of Soft Power. While the original study circulates around the authoritarian states, this particular piece concentrates on South America and claims that the future of democratic development of the region is under threat. This analysis will update academics on why the traditional concept of Soft Power became either obsolete or does not adequately cover the methods of coercion used by China and Russia. The governments of both of these states have developed a specific political conduct domestically, which include suppression of freedom of speech and other civic liberties, control of information and generating misleading media content. When these methods are applied to developing democracies, it no longer falls into the category of Soft Power. It is rather Sharp Power influence which exploits the openness of democratic systems. Using the case study of Argentina, this discourse will highlight how Russia and China use deception, manipulation and censorship in the fields of media, academia and politics to influence the South American nations.
Keywords: soft power, sharp power, russia, china, south america