Speaker
Ms
Cevallos, Stefany
(NKE)
Description
The present study will be helpful for introducing urban marketing in public service management in the national center of excellence for the research of public administration that meets the highest standards of the international scientific community. The role of environment in forming the urban Corporate Identity or Image of a city and how important is urban environment for the Foreign Direct Investment.
Primary author
Ms
Cevallos, Stefany
(NKE)